Magazines are a timeless and effective way of advertising. Place it anywhere in waiting areas and readers will find it an excellent way of passing the time. If it is placed strategically in your company’s reception area, customers will keep themselves busy by perusing through the pages of the magazine.
Magazines can deliver the message across regions and through them; you will reach out to millions of readers. Through the magazine, your brand can stand out and generate sales.
A photo of a beautiful model with luxurious hair will convince most women to buy the hair products with the hope that their hair will look as beautiful as the model’s hair. The same goes for skincare products.
Therefore, if you have not used magazines to advertise your goods and services before, it is time you considered them as one of your marketing tools. Here are reasons why you should consider using them:
- You will cover a wider ground
Once you choose to advertise in magazines, you have an advantage of covering larger geographical areas and reaching out to your customers than any other print media. Be strategic on where you intend to place the magazines. Select the areas and choose your targeted customers. If for instance, you wish to reach out to women, select beauty salons within Singapore and offer the magazines to the salon owners. The customers streaming in the salons will be able to gain knowledge about your products and services through the magazine.
- They are credible
Readers out there may have greater faith in the message printed in magazines, as they may believe that no company would undertake the serious task of magazine printing and print questionable information. Therefore, when delivering your message, ensure you are honest and can provide the services you promise in the magazine.
Many readers will pick a magazine placed on a shelf just because of how well it is presented. The images should be visually appealing to customers who may wish just to enjoy the gallery. The manner in which you present your content will persuade the reader to read the content about your products and may even check your website. Therefore when printing your magazine, remember to include your website address and your contact information. Let them know your physical location and the prices of your products if possible.
Magazines have a way of entertaining the readers as the content is designed in such a way that the readers can enjoy the articles within it. Some magazines have an entire column just dedicated to entertainment. That could lead to conversions, as there are higher chances that a reader will be interested in reading the content.
Magazines are a powerful way of educating the public. It may be on health issues, skin care lifestyle among other topics. Customers may buy a particular magazine to read the educative information. Therefore, a strategic marketer will pay for a column in the magazine or just a small space to advertise their products and services. Readers will see what you have to offer from that space as they search for their favourite columns. The information you write on your allocated space may arouse interest and customers may look for your company.
With that in mind, you cannot ignore magazines as you plan your marketing strategy. They will not only help you project and brand but also create brand loyalty among your customers.