Developing a brochure involves time and effort. For a successful business brochure, there are certain elements that need to be taken into consideration. The following are important design tips for your brochure:
You must understand your audience
A brochure is used to give a summarised detail of the product or service you offer. Therefore, you have to make sure that it has sufficient information especially about what solution you offer, why you are the best and make sure it is directed to the right audience. This may require market research.
The simplest form of design is coming up with catch phrases and captivating acronyms. Ensure it captures attention by raising the audience’s desire and invites them to take a specific action.
Use headlines that capture attention
The customers want to read solutions to their problems. Use your knowledge in your expertise to ensure you capture and display how your product can satisfy their needs.
The images and headings on the top of the brochure will determine if the customers will read it or not. Carefully select images and titles in order to leave a good first impression.
Reasonable length of words
Keep in mind that this is a brochure, not a book, therefore make your points straight forward, short and precise. People do not usually have a long sttention span for a brochure.
Types of brochures:
Getting the right brochure for your specific needs is the key to attracting customers. You have to take into account the budget you have, the type of printing paper, printing, content, means of distribution and the audience among other factors. When choosing a brochure type, it is key to consider your audience since every audience has a preferred taste.
The most common types include:
- Brochures by format
- Brochures by content
- Brochures by distribution
What are the typical uses of a brochure? Based on your needs, your brochure will be designed accordingly to your target audience. Different brochures have different requirements in the type of content to be used, amount of content to include as well as the images that be printed. Here are some common uses of brochures.
Company profile brochure
A company’s profile portrays its image to the customers. It contains bits of details about its past, present, and future activities. It also contains the company’s mission and vision statement.
The products offered and location of the company and its branches are also included. There is usually some contact information at the end of the brochure.
Produced by a company, its main aim is to promote the product and services of a company. This means that it will only do a short introduction about the company before proceeding to its sales pitch about its offerings.
The products you offer are written in detail here and are accompanied by sample pictures. This is to provide detailed explanations about your products and may include product specifications and examples of use.
Key things to consider in brochure printing:
The outcome of your brochure design fully depends on the software you have chosen to use. You can use Microsoft publisher, Adobe Photoshop, Quark express or Adobe Illustrator. There are plenty of design programs on the market you can choose from.
This refers to the dimensions of the paper you will use. You need to ensure that you choose dimensions that will accommodate readable font, brochure design, and all your content.
The quality of your work is reflected by the quality of the paper you will choose. It not advisable to use soft paper. Brochure printing does not restrict texture, weight or size of the paper, therefore, select the best for your purpose.
If you cannot use high-resolution images, then avoid using any images at all. Remember, the image you print says a lot about your company and your offerings. An image with poor quality may leave the impression that your company accepts low standards.
Brochure printing takes time and careful planning for desired results both after printing and out in the market. It is therefore important that you select the most suitable form of a brochure for your specific purpose.