When you want to produce printed materials for your business, quality should be your biggest priority. Brand image is a fundamental component to the success of your company and using low quality and economical materials will give the wrong impression to your customers. A poorly produced brochure or business card exudes unprofessionalism and lack of commitment. If your printed materials are of poor quality, potential clients will automatically assume your products are no different. Printed materials are the initial points of contact between your customers and your business.
Making a good first impression is the first vital step to acquiring new customers, so create materials that reflect the high standards of your business. Printing is more than changing ink cartridges and loading paper to the tray. It requires regular checks for consistent quality, troubleshooting and cleaning up after the job is done. Print technology continues to evolve, and the quality that we can achieve keeps getting better. Here are tips that will help you get the best quality prints from your printer.
Choice of paper
Choose paper that is suitable for the kind of printing system that will be using it, failure to which you are likely to encounter poor results such as streaking and flaking. Different papers need different ink amounts to produce the right results. Regular photocopier paper may not produce the best printing results, as the ink bleeds into the sheet. The brighter paper makes text and colors more vibrant and attractive. Regarding shelf life, glossy paper tends to react badly to ultraviolet light, which will have an adverse effect on the printout quality in the long run. To avoid this, go for premium archival printer paper that is much more fade resistant than the regular printer paper. This also depends on the output you wish to produce. The printing of a book and a brochure printing differs in the types of paper to be used.
Choice of ink
Quality ink is a vital part of the printing process, especially if you want to produce the best images for your marketing materials. It is advisable to buy original manufacturers’ ink. Before buying ink, check its expiry date. Knowing the type of ink your printer uses is also important.
Check printer settings
Before sending your job to the printer, select the settings that are suitable to give you the desired results. Use the correct International Color Consortium (ICC) color profile to avoid excessive ink deposits and poor color reproduction. Set the paper type to tell the driver the right color tables to use. Different printer settings have differing capabilities, which can affect the quality of the printed result. Most of the latest digital printers in the market come with amazing software that will make some of the vital decisions for you but never assume. Always check the settings and adjust whenever necessary.
Check the environment
It can be frustrating to spend massive amounts of money on a printer and even more on consumables, only to have it produce low-quality prints. Have you considered the environment you have placed your printer? For instance, Inkjet printers are sensitive to changes in the environment. Output quality relies on by the printer’s ability to resist moisture, light, humidity and other environmental factors. It is advisable to store your printer in a stable environment as per the manufacturer’s guidelines. Ensure there is sufficient ventilation for your printer to create a safe working environment.
Printers are useful to every business, but the way we use them determines the kind of results we will get. If your printer is not giving you the results you desire, put the above tips into consideration and make changes accordingly. If that sounds too complicated to you, approach a reputable printing company and they will be sure to advice you on your work. Remember what works for other printers may not work well for your printer.