Digital printing is the process of converting digital data from a computer or any other digital storage device to hard copy through printers. The printers that are commonly used in digital printing are inkjet printers and laser jet printers. Digital printing is quickly replacing the traditional offset printing methods for print projects that do not require a high volume.
Many people have a perception that the digital printing method is more costly than traditional printing methods per copy. That is because they have not considered all the related costs in the conventional methods of printing.
Digital printing is time-saving because there is no preparation of printing plates. There are other benefits like short turnaround time, on-demand printing, savings in labor cost and the fact that you can modify the image or text you are using as needed.
Your business would benefit from digital printing because it is flexible and can accommodate variable data in the same label. You can use different versions to communicate the same thing.
Using digital printing for your book printing, brochure printing or personal branding needs has the following benefits:
Speed of production
Digital printing is done directly from the computer to the printer, and there is no setup time required. You can place your orders and receive them on the same day. Therefore, you save on the time spent when doing your printing.
Digital printing is more cost-saving than the traditional offset methods. In offset means, you have to pay set up and plates fees. Paying setup fees for small volume printing makes it unnecessarily expensive. Some offset printing businesses in the market may offer free set-up on the condition that you print a given quantity of individual products.
The amounts are usually huge to cover the setup costs. This is not realistic for personal use and small businesses. For example, if you are only printing a book for a small amount of readers, you are better off with using digital printing than offset printing.
Digital printing allows you to print your preferred quantities at no extra cost. It also gives you the opportunity to order different materials especially for marketing materials such as business cards, forms, and brochures among many others.
Most of the printing done by firms is intended for marketing and may target different clients. Digital printing makes personalization possible as per target group. There are many instances whereby you will need a short run printing service of a particular item and then switch to the next item you need. It would be very challenging if it were not impossible for your service provider to adjust to your needs if they are using the traditional methods.
Superior uniform prints
Digital printing gives clear prints, and they will be consistent from the first to the last. Once you approve the sample copy, be confident that the final product will be as good as the one you approved.
You can always print small quantities for a test market and when building a business model due to the flexibility availed by digital printing, both in content and quantity.
Whether for business or personal branding needs, digital printing is the way to go. It is unlikely that your service provider will try to influence the volume to print. They will easily flex the orders as per your needs. You can get an assortment of publications on the same day hence saving you time. You will also receive high-quality at a fair price. Take the time to vet service providers in Singapore before assigning them any work. Settle for a service provider who will deliver as required and suit your business needs.