Although technology has greatly impacted the way organizations and businesses market their products and services, print media is still considered as a powerful marketing tool. In a country like Singapore where digital marketing is gradually taking its roots, printed magazines, brochures, flyers, and other marketing collaterals are still considered as a popular source for disseminating information. This is the reason you still see a lot of magazine printing Singapore companies flourishing.
Printing a custom magazine is not an easy task. There are several steps involved in creating a flawless magazine that can capture the attention of your target audience. From the designing step to the final binding step, everything needs to be in perfect order and complete harmony to ensure timely delivery of a perfect magazine. If you do not pay close attention to the printing phase of your magazine, all your efforts in creating a flawless magazine can go to waste. The best way to ensure that you get your desired results from your print partner is to constantly keep him/her in the loop. Here is a list of some important information that you need to relay to a magazine printing Singapore company to secure timely delivery of a perfect magazine.
- Print Quantity
The first and most important information that you need to share with your print partner is your desired quantity of magazines. This will help your print partner decide which printing press to use for your particular magazine printing project. Depending on your desired quantity, your print partner may choose a digital press (for short runs), a sheet fed press (for medium run quantities), and offset press (for large quantities).
- Page Count
The quality and quantity of paper to be used in your magazine is another important piece of information that you need to convey to your magazine printing Singapore agency clearly and in advance. Based on the information you provide, your print partner will be able to determine how much paper is needed to print your desired quantity of magazines. It will also help your print partner decide on which binding style is most suitable for your magazines. You also need to inform your printing agency whether the pages will be printed one-sided or double-sided, so he/she can choose the right thickness (weight) of paper.
- Magazine (Paper) Dimensions
The standard magazine sizes are more common and therefore easy and more economical to produce. If you are interested in printing a large or odd-sized magazine, you need to enquire with your print partner. Your printing agency may not have production equipment to meet your printing needs. Therefore, it is essential that you consult with your magazine printing Singapore agency about your preferred paper/magazine size before you even start your design and layout phase. Your print partner may be able to make some size suggestions that can translate in lowering production and distribution costs.
- Ink Color
Conveying your ink color choices to your print partner may help him/her suggests more economical choices to you. For promotional purposes, a full-color magazine is always recommended, but black ink may be more economical if it is a non-promotional magazine.